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Word-of-Mouth In Action
Word-of-mouth is the only thing that ever really sells books. While a glowing review in the New York Times will undoubtedly shift some copies, if the limited amount of people that actually read the...
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If You Don’t Enjoy Marketing, You’re Doing It Wrong
I can already feel the heat from approaching pitchforks! But if you hear me out, I think I can convert at least some of you to the idea that if you don’t enjoy marketing, you’re doing it wrong. Let me...
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Starting From Zero
Success can seem unattainable to those starting out. It’s easy to forget that even the biggest sellers started from zero. Amanda Hocking didn’t arrive on the scene as a fully formed sales machine. She...
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Who’s Pointing At You?
The Also Boughts on your page are an important indication of what readers are buying along with your books. But those particular Also Boughts are only part of the story. What’s really important is...
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The Visibility Gambit
Kindle Unlimited has received a fair bit of bad press over the last couple of years – some of it from me – but I want to balance that by looking at the positives. Most pertinent is KU’s popularity with...
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Win A Free Spot On This Fab Email Marketing Course
Three new courses launch today that you guys should be interested in, as they focus on the three biggest needs I see right now: launches, email marketing, and advertising – and I’m giving away a...
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Amazon Decoded: A Marketing Guide To The Kindle Store is FREE
Let’s Get Digital 3 was announced this week and it is going very well indeed, with 1,000 copies pre-ordered already. The amount of sharing and recommending and tweeting has been spectacular – I’m very...
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How To Make Killer Promo Graphics In Canva
One area where the bar has been raised over the last few years is that of branding. The savviest authors know that branding doesn’t just make you look more professional – although that is important...
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